The Impler team that consists of experienced members has work experience on different projects regarding Communication, PR, as well as Digital Marketing. We started in 2012 and for this moment we are one of the digital agencies which have the long-term activity in Azerbaijan and extensive experience, work professionally, love its job. We have expanded our activity to Georgia in 2014, too.
Despite the fact that we focus on digital communication, we are able to move to the offline for the implementation of integrated projects - we have the opportunity to carry out the necessary works regarding ATL, BTL, and Event directions.
Our agency has long-term experience with both local and foreign companies. We mostly worked with clients from FMCG and Retail, but we are ready to support clients from all areas – the key point is how much client and project is interesting!
Our approach to projects is mostly content-oriented, as we believe the power of content in the communication besides of creativity and design. If you are also saying, "Content is a king!" then you are at the right address.
Deep experience in Social Media helps us to propose effective Social Media strategies to each client. Besides of famous Social Media channels as Facebook, Instagram, Youtube, we are also using other different digital tools to create an integrated digital solution according to the objectives of the projects. We select and prepare the most relevant content types for the brand. Our team collects information about product or service as much as employees of the company, and deliver this information to the users in the working process quickly. Consequently, we organize online CRM for clients at a high level.
Goals are similar in Public Relations - to create or maintain reputation, to manage communication, build positive image etc., but the ways of reaching goals can be different. We help brands, companies, organizations to take the right way. We prepare PR strategy by analyzing customers, potential audience, competitors, then choose the most effective tools for implementation and take an action to realise the plan. Together with our partners we carry out various event projects too.
We are creating cross-browser and cross-device interfaces supported by all browsers and devices. Our team can perform the most different web solutions by involving together experienced professionals who work in Azerbaijan and other countries.
If you would like to deliver promotional marketing messages to target audience through the Internet, we suggest creative campaigns ideas to you. We can use many different online tools, various multimedia solutions (display banners, rich-media, branding, video), and also can be your supporter in the content marketing, co-operation with influencers.
Words are very powerful if they are used in a right way. Carefully selected words will deliver your ideas and messages to your potential customers effectively. Our team is ready to deliver following copywriting services to you:
Madeyra is the brand of the Embawood furniture company. Our co-operation has started with this brand in 2014. Thousands of users engaged with brand and got a lot of information about features of Madeyra models, ongoing sales campaign with the game application on Facebook. And after a year Madeyra entrust management of Social Media pages to us. Currently Madeyra's Social Media serves as a high quality customer service in addition to increasing brand awareness. Every day a lot of customers are contacting through Facebook and Instagram, and their questions are answered within approximately 20 minutes. We are preparing clients for sale, doing pre-sale and post-sale support by establishing effective communication.
Built-in kitchen equipment producer Silverline is Turkish brand. Social Media service for Silverline is implemented in both countries – Azerbaijan and Georgia. Our Social Media managers create and plan content by taking into consideration local specifications in both countries. In the communication part, we are doing pre-sale and post-sale support in order to establish effective communication with customers through Social Media. For detailed look to pages: facebook.com/SilverlineAZ, facebook.com/SilverlineGE/
Our agency provides PR support for different event projects of Delegation of the European Union to Azerbaijan. This co-operation strated in 2015 along with Particip GmbH for Eurovillage event. We use range of communiction methods starting from classic PR, media tools to digital marketing. Beside of Baku, we have also organized PR works of different projects which had specific aims in the regions. As result of implemented works all projects got high interest, for example, as a result of PR campaign in 2015 number of visitors increased 4 times.
We have suggested and implemented very interesting concept for Social Media of Kreki which is cracker brand of Avrora company. Proposed new concept, based on entertaining storytelling and “reviving” of Kreki assortments as personage got highly positive feedback from target audience. Another innovation is Kreki personages’ participation in communication. Inspired by Facebook stickers we bring Kreki into comments. As a result, they seemed “live” as personage, as if they talk with users themselves. Beside of Social Media content, we have proposed ideas for activities and implemented them.
Efes which is famous beer brand of Turkey is one of the 1st clients of our agency and our co-operation with them continued up to 5 years. Our services were adaptation of global content and activities, creating local content according to global concept, managing Social Media campaigns.
Lafarella is the pasta brand of Avrora company. We had built a brand community by involving mainly female audience through Social Media concept. By page content we were breaking opinions and stereotypes about pasta and spaghetti, explaining how to choose the right pasta, and encouraging to prepare pasta in the right way (like Italian). More than 85% of page audience are females. Beside of content preparing, managing Social Media campaigns and contests, paid media management
We implemented an informative video animation series for Main Passport, Registration and Migration Department of the Ministry of Internal Affairs.
MPRMD carries out the registration of Azerbaijani citizens, the issuance of Identity card and international passports. The aim of videos was to inform citizens about how to get documents, additional services etc. Along with informing, videos help citizens to prepare for the visit and bring all necessary documents.
Also, videos show that MPRMD improved their service quality and became a modern public service office. With user-friendly language & graphics, these videos considered both for social media and indoor monitors.
Please visit MPRMD Youtube channel to see all 6 videos.
As a part of IMC we had managed Instagram page of Always brand of P&G. We had created, planned and managed content about brand and campaign “Bashi asaghi”.
We also got a chance to work with Coca Cola Company for Social Media support for Burn energy drink. Our services were to create local content about brand, to provide Social Media support for events and to manage digital advertising.
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