The Impler team that consists of experienced members has work experience on different projects regarding Communication, PR, as well as Digital Marketing. We started in 2012 and for this moment we are one of the digital agencies which have the long-term activity in Azerbaijan and extensive experience, work professionally, love its job. We have expanded our activity to Georgia in 2014, too.
Despite the fact that we focus on digital communication, we are able to move to the offline for the implementation of integrated projects - we have the opportunity to carry out the necessary works regarding ATL, BTL, and Event directions.
Our agency has long-term experience with both local and foreign companies. We mostly worked with clients from FMCG and Retail, but we are ready to support clients from all areas – the key point is how much client and project is interesting!
Our approach to projects is mostly content-oriented, as we believe the power of content in the communication besides of creativity and design. If you are also saying, "Content is a king!" then you are at the right address.
We do not have a standard offer package – we develop effective and individual Social Media strategies for each client according to our deep experience. Besides famous Social Media channels as Facebook, Instagram, YouTube, we are also using TikTok and other different digital tools to create an integrated digital solution according to the objectives of the projects. Our slogan in this work is “where your customer is, you are there”. The key point is to create relevant content for your brand. Also, every social network has its language which we have to take into account.
Goals are similar in Public Relations - to create or maintain reputation, to manage communication, build a positive image, etc., but the ways of reaching goals can be different. We help brands, companies, organizations to take the right way. We prepare a PR strategy by analyzing customers, potential audience, competitors, then choose the most effective tools for implementation and take an action to realize the plan. Together with our partners, we carry out various event projects too.
We are creating cross-browser and cross-device interfaces supported by all browsers and devices. Our team can perform the most different web solutions by involving experienced professionals in Azerbaijan and other countries.
If you would like to deliver your marketing and communication messages to thousands of people through the Internet in a short time, we suggest you digital advertising campaigns. We can use different types of online advertising tools (banners, contextual advertising, etc.), create strategies for different schemes by involving social media and different sites, and also across various advertising channels.
Words are very powerful if they are used in the right way. Carefully selected words will deliver your ideas and messages to your potential customers effectively. Our team is ready to deliver the following copywriting services to you:
Make your work easier, save your time, focus on the future plans - you will get these benefits by using the Outsource marketing service. A marketing manager will be assigned to your company from our team, and he will perform all tasks together with a large team. You will get not just a manager, but professional team. As a result, you carry out your marketing work correctly, taking advantage of the experience of a professionals.
We change the attitudes of Social Media users in the interests of the service or product without making them feel it. This form of advertising takes place on special platforms. Users do not consider it as advertising, but the opinion of a simple user. If you are interested in our "Reputation Building on Social Media" service, we will be glad to discuss it in detail.
It is possible effectively promote the brand by taking advantage of the power of influencers on social media, especially over their audience. Our agency will help you find the most suitable influencers for your brand. Hundreds of influencers and their audiences are analyzed and evaluated by our professional team, and optimal options are selected in terms of budget and efficiency. In addition, if you need offers for interesting cooperation with influencers, this is included in our services.
Built-in kitchen equipment producer Silverline is Turkish brand. Social Media service for Silverline is implemented in both countries – Azerbaijan and Georgia. Our Social Media managers create and plan content by taking into consideration local specifications in both countries. In the communication part, we are doing pre-sale and post-sale support in order to establish effective communication with customers through Social Media. For detailed look to pages: facebook.com/SilverlineAZ, facebook.com/SilverlineGE/
Our agency provides PR support for different event projects of Delegation of the European Union to Azerbaijan. This co-operation strated in 2015 along with Particip GmbH for Eurovillage event. We use range of communiction methods starting from classic PR, media tools to digital marketing. Beside of Baku, we have also organized PR works of different projects which had specific aims in the regions. As result of implemented works all projects got high interest, for example, as a result of PR campaign in 2015 number of visitors increased 4 times.
We have suggested and implemented very interesting concept for Social Media of Kreki which is cracker brand of Avrora company. Proposed new concept, based on entertaining storytelling and “reviving” of Kreki assortments as personage got highly positive feedback from target audience. Another innovation is Kreki personages’ participation in communication. Inspired by Facebook stickers we bring Kreki into comments. As a result, they seemed “live” as personage, as if they talk with users themselves. Beside of Social Media content, we have proposed ideas for activities and implemented them.
Efes which is famous beer brand of Turkey is one of the 1st clients of our agency and our co-operation with them continued up to 5 years. Our services were adaptation of global content and activities, creating local content according to global concept, managing Social Media campaigns.
Lafarella is the pasta brand of Avrora company. We had built a brand community by involving mainly female audience through Social Media concept. By page content we were breaking opinions and stereotypes about pasta and spaghetti, explaining how to choose the right pasta, and encouraging to prepare pasta in the right way (like Italian). More than 85% of page audience are females. Beside of content preparing, managing Social Media campaigns and contests, paid media management
As a part of IMC we had managed Instagram page of Always brand of P&G. We had created, planned and managed content about brand and campaign “Bashi asaghi”.
We also got a chance to work with Coca Cola Company for Social Media support for Burn energy drink. Our services were to create local content about brand, to provide Social Media support for events and to manage digital advertising.